LaShesia Holliday, MomPrenuer & Founder of Naptural Beauty Supply, LLC.; is a Pittsburgh native dedicated to ending the stigma around natural hair by instilling confidence in her community, providing the convenience of having the tools and products in one place, and empowering others to love themselves naturally. LaShesia has an Associate's Degree in Business Management with a Certificate in Entrepreneurship. She is a graduate of the Catapult: Startup to Storefront Program which granted her the opportunity to occupy a retail space in the heart of East Liberty. Through Naptural’s empowerment initiative, they regenerate over $15K back into the community by way of entrepreneurship. In addition, Naptural is working on creating spaces for discussions around black beauty, in-person hair tutorials, & educating trans-racial adoptive parents on natural hair care.